A collaboration between SSI and Parks Associates, “Security Dealer Perspectives: View from the Front Lines” collects insights from residential security dealers on market trends, operational priorities, and competitive pressures in the home security sector.
The survey reviews key performance indicators such as sales patterns, recurring revenue methods, and tactics for boosting customer retention. It tracks shifts in product mix across DIY and professional installations, and monitors how dealers balance one-time sales against subscription-based income.
The report examines dealer interest in new offerings ranging from AI-driven security and video analytics to smart home integrations and cutting-edge professional monitoring services. Survey responses reveal which solutions are gaining traction among integrators planning their next product rollouts.
The report gauges dealer views on the rise of retail and tech-driven security options, and their plans to stand out through superior customer support, installation expertise, and value-added packages. It captures strategies for tackling competition from national chains and online platforms.
Dealer feedback on market opportunities and potential threats gives security manufacturers, service providers, and investors critical data to chart the shifting competitive environment and identify areas for expansion within the residential segment. Strategic insights aim to aid firms in refining product road maps and aligning marketing efforts.
“SSI is delighted to be partnering with Parks Associates to publicize, field and cover this one-of-a-kind Security Dealer Perspectives study,” says Dan Ferrisi, group editor, commercial and security, for Emerald.
“From operational metrics to trends in the ever-evolving security landscape, the data that Parks Associates is capturing here will offer a rare chance for security stakeholders to truly understand where our industry lies and what its trajectory is likely to be,” he says.
