Logo courtesy of Electronic Security Association
ESX 2025 will bring a series of Tech Talk presentations covering brand narrative, POTS line upgrades, ROI-driven design, cloud AI for remote monitoring, Napco’s PRIMA panel, banking partnerships, and Pelco’s updated offering. These talks will share proven methods from experts in marketing, finance, technology, and integration, offering security professionals clear steps and practical tactics to apply at once on the show floor.
Brand Storytelling That Sticks: Crafting Narratives That Captivate & Convert
In markets crowded with choices, companies that share engaging stories earn more than just sales—they earn loyalty. This session outlines techniques to shape company history, values, and key achievements into narratives that resonate with buyers. Presenters Eric Morgan and Heather Smith of Hybrid Moon will offer steps to build memorable messages, guiding audience attention and turning casual visitors into repeat customers.
Confidently Transition from POTS Lines: Intelligent End-to-End Upgrade
An intelligent, wireless solution replaces traditional POTS lines to reduce expenses without risking life-safety compliance or mission-critical links. Relying on a dedicated network, the system offers a straightforward migration that keeps security panels and emergency triggers active. Operators unable to attend this talk can visit booth #312 to see TouchTone/OneTel’s demonstration and get hands-on guidance for integrating this upgrade.
Designing to Maximize ROI
LiftMaster Access Control partners can expand beyond basic installs by bundling access hardware with services like monitoring, maintenance, and analytics. This approach turns single projects into an interconnected suite that boosts recurring returns. Presenters from LiftMaster will describe how alliances with complementary providers create new revenue channels, simplify client management, and deliver a more comprehensive security package.
Make It Rain With Cloud AI for Remote Guarding RMR
Actuate will demonstrate its Cloud AI platform in trailers and fixed installations to monitor for theft, cut false alarms, and streamline patrol operations. New collaborations with software providers promise extra tools for ticketing and analytics that add subscription income. Case studies will show why many integrators favor Actuate’s system over other offerings. Attendees receive a “Takeover Certificate” granting credit toward an Actuate plan when transferring existing accounts.
“PRIMA TIME”: Goodbye to Labor Drains & Hello to RMR Gains
Napco’s seven-inch PRIMA panel combines video display, Wi-Fi, and smart automation in one unit. Dealers will see how this all-in-one board reduces installation from hours to minutes, closes more home service contracts, and secures a steady stream of monthly revenue. The talk will include real-world examples from dealers who cut field time and added monitoring subscriptions without extra hardware.
Eliminating Fear of the Unknown: Banking Relationships in the Security Industry
Eastern Bank sponsors a panel on borrowing against recurring revenue to fund expansion. Representatives from startups, lenders, and consulting firms will outline every stage—from preparing a loan proposal to final approval and post-funding support. First-time applicants often face unknowns but can achieve rapid, sustainable growth by partnering with a bank familiar with security services. The audience will have time to pose questions to a banker, an entrepreneur, and a financing advisor.
Pelco Advantage: Driving Growth With a Reengineered Lineup
Pelco presents its updated security solutions crafted for higher performance and plug-and-play integration. The session covers Pelco’s fresh business strategy and a partner-focused framework that opens additional sales channels for integrators and distributors. Case studies will show how these hardware and software tools collaborate to raise profit margins as market demands shift.
"ESX Tech Talk sessions bring industry expertise directly to the show floor," says ESX chairman George De Marco in the association announcement. "From brand storytelling and POTS replacement solutions to maximizing ROI and growing RMR, these focused sessions provide attendees with actionable strategies they can implement immediately. This convenient format exemplifies our commitment to valuable education that addresses both the technical and business challenges in the industry today," he says.
All ESX 2025 registrants have access to manufacturer and service provider-driven Tech Talk sessions.
