4 ESX 2025 Tech Talks to Level Up Brand Storytelling, Maximize ROI and Forge Banking Partnerships

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ESX 2025 Tech Talk schedule covers brand storytelling, POTS migration, maximizing ROI, banking relationships and driving growth potential in security services.

Logo courtesy of Electronic Security Association

ATLANTA – The Electronic Security Expo (ESX 2025) will host manufacturer and service provider–driven Tech Talk sessions on the show floor alongside its core education program. Topics include brand storytelling, transitioning from POTS lines, ROI strategies, RMR growth and partnership-driven opportunities. These brief sessions deliver practical advice and spotlight vendor solutions directly in the exhibit area.

Manufacturers and service providers will host these sessions directly at their exhibit spaces, allowing attendees to blend education with product demonstrations.

Brand Storytelling That Sticks: Crafting Narratives That Captivate & Convert
This session shows how to build narratives around your company’s history, values and major achievements in ways that resonate with clients. Eric and Heather of Hybrid Moon will outline storytelling tactics that foster loyalty and turn your brand into an experience that customers remember.

Confidently Transition from POTS Lines
TouchTone/OneTel introduces a wireless POTS replacement that cuts operating expenses while keeping life-safety compliance and crucial connectivity intact. This intelligent, end-to-end solution runs on a dedicated, hassle-free network and provides an upgrade path that keeps systems reliable, secure and prepared for future technology shifts. TouchTone/OneTel will exhibit at booth #312.

Designing to Maximize ROI
Integrators who partner with LiftMaster Access Control can move beyond traditional installations to offer a full suite of hardware, software and support. By teaming up with complementary partners, integrators can deliver a complete ecosystem of services, creating new income streams, boosting profits and giving clients peace of mind through integrated convenience and protection.

“PRIMA TIME”: Say Goodbye to Labor Drains & Hello to RMR Gains
Looking for a more efficient approach to expand your residential business? Napco’s 7-inch all-in-one smart panel merges video, Wi-Fi and automation. Dealers have reported faster installs, higher close rates and consistent RMR returns with this unit. This session highlights field success stories and best practices.

Eliminating Fear of the Unknown: Banking Relationships in the Security Industry
A panel sponsored by Eastern Bank will guide attendees through borrowing against RMR to fuel expansion. Lenders, entrepreneurs and consultants will explain steps from initial funding inquiries to deal closing. Audience questions are encouraged to boost understanding and help first-time borrowers plan for sustainable, rapid growth. The discussion will clarify lender expectations and key financial terms.

Unlocking Growth: The New Pelco Advantage
Pelco’s re-engineered portfolio delivers higher performance and smooth system integration. This session explores the company’s partner-driven approach, outlining strategic direction and collaboration opportunities. Distributors and integrators can learn how to leverage fresh revenue channels as the security market evolves. Attendees will see real-world examples of streamlined installations and full project support.

“ESX Tech Talk sessions bring industry expertise directly to the show floor,” says George De Marco, ESX chairman.

“From brand storytelling and POTS replacement solutions to maximizing ROI and growing RMR, these focused sessions provide attendees with actionable strategies they can implement immediately,” he says.

“This convenient format exemplifies our commitment to valuable education that addresses both the technical and business challenges in the industry today,” he says.

All ESX 2025 registrants can access these manufacturer- and service provider–led Tech Talk sessions.

Stephanie Li

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Hello, I’m Stephanie Li, a smart lock designer. With a professional journey spanning over eight years, I’ve evolved from a budding designer to a recognized expert in the field. Currently holding the position of smart lock solutions Consultant, I’ve honed my skills in creating not just visually stunning packaging but also solutions that align with strategic business goals for smart locks

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